These words form the bulk of your cloaked
pages. These should include highly-searched for single words and
phrases. Include lots of words that describe your site. But
do not repeat the same keyword over and over, or include it too many
times in different forms (e.g., "real estate dallas", "real estate
austin", "real estate texas"). If you do this, it will "overload"
the page with a single keyword which is a surefire way for the
engines to ignore your pages.
Try and put 60+ keyword phrases and words here
that are related to your keywords. The more, the better! Why?
Because the more words you have, the less "spammy" your pages will
look to the engines, and the more varied and realistic they will
appear! Try not to repeat the same word over and over again
-- this will simply "overload" your pages with certain keywords,
making the engines very suspicious.
MISSPELLINGS: List words that were
searched for frequently. Think about misspellings too. Include
frequently misspelled words too since people will accidently
misspell on their Google search and you want to still show up in
their search results. Misspelling Example: Correct spelling:
Equifax Misspelling: Equfax
A good way to understand how to use this section is to look at it
this way. Include keywords
directly and indirectly related to your service/product.
DIRECTLY RELATED: Let's say we are still in the Shoe
business. OK, you sell Shoes, what kind of Shoes? Maybe Nike,
K-Swiss, and Reebok. OK those are directly related to your
product and keyword phrases. They are also directly related
to what people most likely search for. So definitely include these
INDIRECTLY RELATED: And
then start including parts of shoes -- "laces", "soles", "rubber
shoes", "leather shoes", and so on. These might not be entirely
related to your site -- and, in fact, you might not even sell rubber
60+ keyword phrases and words that are related to your keywords.
and indirectly related keywords.